News & Resources

Originally published on QSR.com | Click here to see the article Word of mouth and positive reviews accrued over time are good traditional ways to draw in customers. Yet, in the digital age, traditional word-of-mouth marketing is like an old wood-paneled station wagon...

Originally published on barandrestaurant.com | Click here to see the article Did you know that knowing your customers is the key to unlocking the secret sauce of success for your restaurant? Understanding your customers and segmenting them appropriately can be the...

Originally published on Entrepreneur.com | Click here to see the article When running a multi-location restaurant or franchise, owners and operators don't have an excess amount of time to think about marketing. And not all franchise marketing solutions are created...

Originally published on ModernRestaurantManagement.com | Click here to see the article Negative reviews are a detriment to restaurants since they impact not just reputation, but revenue as well. 86 percent of customers hesitate to purchase from companies with negative...

Originally published on QSR.com | Click here to see the article Restaurant customers recognize their differences from one another and want an experience that is tailored to them, speaking to their wants and needs. A recent report from PWC cited that a whopping 82...

Originally published on Entrepreneur.com | Click here to see the article When it comes to marketing your franchise in 2023, the same old, same old, won't cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the...

Originally published on QSR.com | Click here to see the article Your franchise business is booming. After all, 2022 has been a solid year of growth for franchises as another 257,000 jobs were added and the number of franchised businesses grew by 17,000 with more...

Originally published on barandrestaurant.com | Click here to see the article How many wrinkled, neglected punch cards do you have stashed away in your wallet? Or perhaps the old punch card was replaced with a plastic card touting “VIP” benefits? Either way, forget...

Originally published on QSR.com | Click here to see the article How much weight do reviews truly carry? The answer is, a lot. Ninety-three percent of consumers read local reviews when making a decision–since it informs customers as to whether a business is worth...

Originally published on QSR.com | Click here to see the article In today’s world of the internet and social media, content is produced at an overwhelming rate. In a single day, there are 4.75 million items shared by Facebook users each day, 95 million photos and...

Originally published on FranchiseConnectMag.com | Click here to see the article Without critical customer data, businesses are left stumbling around in the dark. Data provides necessary insight. For brick-and-mortar franchises, obtaining customer data is a critical...

Originally published on Entrepreneur.com | Click here to see the article Most people running a business are well aware that customer communication is critical to success, but that's only partially correct: It's only successful when executed in a way that not only...

Originally published on Entrepreneur.com | Click here to see the article Developing and executing compelling social media content takes a lot of work, and unfortunately, it is only a small piece of the formula that will lead to creating brand awareness...

Originally published in Entrepreneur Magazine. Gone are the days of blindly marketing to consumers and guessing what it is people want. Today, consistent communication with customers is critical when it comes to a thriving business.

Originally published on ModernRestaurantManagement.com | Click here to see the article Building and maintaining a successful restaurant business isn’t easy. There are a thousand tasks in every day, and very few are planned. But one thing is a universal truth: Without...