Valentine’s Day is nearly here again. Time to roll out the carpet for your next marketing campaign. In 2020, Valentine’s Day spending was expected to reach about $27.4 billion (Statista). That’s a fairly significant jump from 2019 – a total of $6.7 billion difference....
People are always changing. Changing habits, routines, and even brands. Some of these changes are dictated by little things, like deciding to buy from a specific brand because of a good deal. Others are impacted by big events, like the birth of a child forcing parents...
2020 was a difficult year for independent restaurants. If yours has managed to keep its doors open, you certainly deserve congratulations. But as we continue to navigate these uncertain times, continuing to market your restaurant will help secure long-term success for...
It’s no surprise to anyone reading this. Menus changed quite a bit in 2020. And not just because of Covid-19. In spite of the pandemic, consumer tastes have continued to evolve. As you plan out your menu for 2021, it’s important to consider what worked in the year...
2021 is here. And a new year means new marketing campaigns to plan. The world of marketing has changed a lot over the last year – perhaps more significantly than any single year I’ve ever witnessed. As we look toward 2021, many of the trends that shape it will be an...
As 2020 winds down, it’s time for our final restaurant update of the year. Filled with more downs than ups, it’s been a long, bumpy road for the industry. And while Covid-19 continues to surge across the United States, the delivery of the vaccine is finally underway....
2020 wasn’t the year we expected it would be. The restaurant industry was forced to pivot in many ways – some more challenging than others. As we head into 2021, it’s important to stay aware of the latest trends, whether you’re going to take advantage of one or not....
When a potential customer searches for your business online, what’s one of the very first things they’ll see? Your reviews. Like it or not, in the modern era, people are conditioned to look at reviews before visiting a new business or making a purchase. Need more...
We’ve all been trying to figure out millennials for years now. And there’s a good reason for that. As of July 2019, millennials finally surpassed baby boomers as the largest living generation, according to the Pew Research Center. As we head into 2021, restaurateurs...
In the world of marketing, branding is everything. How your brand is perceived can impact whether your business lives or dies. It’s serious stuff. That’s why your brand needs to be taken care of. And you actively need to invest in making sure it’s as strong as...
Marketing on social media is a fickle business. It’s one of the most beneficial methods your brand can leverage to engage an audience. Yet for every potential benefit, there’s a potential challenge to overcome. It’s not always easy. To make sure your social media...
2020 is almost behind us – finally. Considering the virus is spiking again after all, we’re not quite out of the woods yet. If you want to keep your doors open, you need to remain vigilant. So make sure to check out our overview of what restaurants need to know in...
Need some last minute holiday marketing assistance? We’ve got you covered. This holiday season, give your holiday marketing campaign the digital boost it deserves. Get started with CoGoBuzz, our state-of-the-art marketing service. Leveraging advanced WiFi, SMS, and...
We live in a mobile world. And like it or not, that world is here to stay. Our lives are run through smartphones and tablets. We work, play, learn, and socialize using these devices. To succeed in 2021 and beyond, your business needs to plan with a mobile approach....
When you think of subscription services, the first thing that comes to mind probably isn’t a restaurant subscription service. Names like Netflix, Amazon Prime, and Spotify usually spring to mind. But there are all kinds of subscriptions spanning many industries, many...
2021 is nearly here. That means it's time to look ahead toward a new year in the restaurant industry. And a new year means new trends. As to which trends will reign supreme this year? That remains to be seen. But rest assured that with CoGoBuzz, our state-of-the-art...
Did you know 80% of profits come from 20% of customers? (CustomerThermometer) For most businesses, it’s simply just how it is: repeat customers are more valuable than new ones. They’re the regulars you’ll see day in and day out. Did you know repeat customers spend a...
Restaurants everywhere need to start paying attention to Gen Z. (That is, if they already haven’t!) Whether or not you think Gen Z is worth worrying about it, consider the following. Gen Z Insights reports that Gen Z is set to account for 40% of all consumers in the...