Originally published on QSR.com | Click here to see the article Word of mouth and positive reviews accrued over time are good traditional ways to draw in customers. Yet, in the digital age, traditional word-of-mouth marketing is like an old wood-paneled station wagon...
News & Resources
plus marketing tips & trends for restaurants, franchises and entertainment venues
A Personalized Guest Experience is Key to Success
Originally published on barandrestaurant.com | Click here to see the article Did you know that knowing your customers is the key to unlocking the secret sauce of success for your restaurant? Understanding your customers and segmenting them appropriately can be the...
How to Bring Your Franchise to the Next Level With Marketing Automation
Originally published on Entrepreneur.com | Click here to see the article When running a multi-location restaurant or franchise, owners and operators don't have an excess amount of time to think about marketing. And not all franchise marketing solutions are created...
Harness Technology and Nip Negative Reviews Before They Happen
Originally published on ModernRestaurantManagement.com | Click here to see the article Negative reviews are a detriment to restaurants since they impact not just reputation, but revenue as well. 86 percent of customers hesitate to purchase from companies with negative...
Increase Restaurant Revenue by Focusing on These 4 Customer Types
Originally published on QSR.com | Click here to see the article Restaurant customers recognize their differences from one another and want an experience that is tailored to them, speaking to their wants and needs. A recent report from PWC cited that a whopping 82...
5 Ways to Freshen Up Your Restaurant Franchise Marketing in 2023
Originally published on Entrepreneur.com | Click here to see the article When it comes to marketing your franchise in 2023, the same old, same old, won't cut it. Times have changed, and competition for consumer attention and patronage is at an all-time high as the...
Is Your Restaurant Franchise Marketing Outdated?
Originally published on QSR.com | Click here to see the article Your franchise business is booming. After all, 2022 has been a solid year of growth for franchises as another 257,000 jobs were added and the number of franchised businesses grew by 17,000 with more...
How to Modernize Your Bar Loyalty Program in 4 Ways
Originally published on barandrestaurant.com | Click here to see the article How many wrinkled, neglected punch cards do you have stashed away in your wallet? Or perhaps the old punch card was replaced with a plastic card touting “VIP” benefits? Either way, forget...
How to Minimize Negative Reviews at Your Restaurant
Originally published on QSR.com | Click here to see the article How much weight do reviews truly carry? The answer is, a lot. Ninety-three percent of consumers read local reviews when making a decision–since it informs customers as to whether a business is worth...
How Restaurants Can ‘Hack’ Social Media Algorithms
Originally published on QSR.com | Click here to see the article In today’s world of the internet and social media, content is produced at an overwhelming rate. In a single day, there are 4.75 million items shared by Facebook users each day, 95 million photos and...
Why do Google and Facebook Have Your Critical Customer Data? Own Your Data and Own Your Future
Originally published on FranchiseConnectMag.com | Click here to see the article Without critical customer data, businesses are left stumbling around in the dark. Data provides necessary insight. For brick-and-mortar franchises, obtaining customer data is a critical...
Is Your Customer Communication Actually Effective? Here’s How to Avoid the Limitations of Common Tactics
Originally published on Entrepreneur.com | Click here to see the article Most people running a business are well aware that customer communication is critical to success, but that's only partially correct: It's only successful when executed in a way that not only...
Social Gravity
Increase your Social Gravity™ Overview - CogoBuzz integrated marketing solutions dramatically increase your social media success by understanding the algorithm, as it is described by hundreds of marketing experts, and using the platforms and solutions provided by...
Want to Gain More Valuable Social Media Followers? Here’s How On-Site Marketing Can Help.
Originally published on Entrepreneur.com | Click here to see the article Developing and executing compelling social media content takes a lot of work, and unfortunately, it is only a small piece of the formula that will lead to creating brand awareness...
Owning Your Customer Data Is the Key to Profitability. Here’s Why.
Originally published in Entrepreneur Magazine. Gone are the days of blindly marketing to consumers and guessing what it is people want. Today, consistent communication with customers is critical when it comes to a thriving business.
Five Ways to Utilize a WiFi Hotspot to Generate Immediate Restaurant Revenue
Originally published on ModernRestaurantManagement.com | Click here to see the article Building and maintaining a successful restaurant business isn’t easy. There are a thousand tasks in every day, and very few are planned. But one thing is a universal truth: Without...
4 Ways Businesses Are Changing Customer Behavior Through Technology
Click here to read the full article published in Brainz Magazine »In today’s world fraught with unexpected global crises and continued technological and digital advances, change takes place rapidly and consumer behavior is no exception. Consumer spending, which makes...
CogoBuzz Revenue-Generating Hotspot™ Solution Expands to Franchise Marketplace
NEWS PROVIDED BY CogoBuzz Jun 27, 2022, 09:00 ET MELBOURNE, Fla., June 27, 2022 /PRNewswire/ -- CogoBuzz™, a software platform powered by NConnections, announced today the expansion of its revenue-generating hotspot solution to franchisors and franchisees. Franchises...