$15 billion. That’s how much brands are projected to spend on influencer marketing by 2022. (Business Insider) It’s sort of a big deal. So, what’s all the fuss about? Influencers are so enticing to brands because they’re so engaged with their audiences. When an...
With the nation dealing with a third wave of Covid-19 cases, there’s further cause for concern considering all that we’ve already been through. Another wave presents another set of challenges for all of us struggling to navigate the pandemic. As we approach winter,...
At the end of the day, your menu has the power to make (or break) your restaurant. Maintaining your menu is critical to keeping a healthy business. It’s important to examine what’s selling and what isn’t, while also considering exactly what your customers want to see....
Your loyalty program has so much more to offer than great rewards. Rewards are important. Make no mistake. They’re the constant carrot on the stick guiding your loyalty members along their purchasing journey. If your loyalty program is doing its job, there’s always...
Your restaurant is the real deal. I’m serious. If your restaurant is still open, even after everything the pandemic has thrown at us, that means you’ve overcome every obstacle that’s come your way. Sure, there’s been hiccups, bumps, and maybe a few bruises. But the...
Whatever size your business is, we’re going through some difficult times right now. You’re probably looking to save money, but at that same time, you’ve still got a business to grow. You need to get the most bang for your buck. CoGoBuzz is here to help make that...
It’s easy to focus on trying to bring in new customers. That’s the whole point, right? You want to grow your business. I’m here to tell you that, while you never want to stop trying to attract new customers, you may want to take some of those resources and look at the...
One of the biggest problems restaurants are facing today – even restaurants that have successfully pivoted their business to delivery and takeout – is the loss of in-person customer engagement. Whether your dining room is open or not, social distancing protocols,...
You could have the best product in the world. But quality isn’t always everything. In order to stand out from your competitors, you need to find what makes your product (or service) truly unique. And then you need to promote it. With CoGoBuzz, our state-of-the-art...
In 2020, marketers can’t afford to ignore mobile. I can’t overstate how important mobile is in today’s world. We do everything on our phones. We learn, we communicate, we research, and we buy. Your brand needs to be a part of that equation. Your customers expect it....
Now that fall is here, things are finally starting to cool off nationwide. Time to bundle up and get ready for some colder weather. For restaurants, we’re heading into uncharted territory. With many establishments relying on outdoor seating to make ends meet, the...
You don’t want to sleep on video marketing. Brands everywhere are embracing video. And you can too. With CoGoBuzz, our state-of-the-art digital marketing service, we want to help expand your video audience. Our service hooks you up with more social media followers,...
The Internet of Things is here to stay. Is your business getting the most out of it? Before we dive in, let’s discuss exactly what the Internet of Things is. As defined by Wikipedia, the Internet of Things refers to “the network of physical objects—’things’—that are...
If your restaurant is still open, it’s because you’ve made adjustments. Everyone has had to. From streamlined menus to operational overhauls, there’s been changes across the board. Chief among those changes is the priority that restaurant safety has taken. According...
In today’s restaurant industry, customers are more concerned than ever about what’s going into their food. They want to know everything. What it is, where it's from, how it was made, and so on. It’s all about the ingredients. So here’s the deal. If you’re paying for...
If you decided to strike up a conversation with a friend about your company’s latest marketing initiative, you might not hold their attention for long. But what if you decided to tell them a story instead? It still has something to do with marketing, but it’s not...
You don’t need me to tell you that nutritious choices have been gaining popularity in recent years. People everywhere are more health conscious than they’ve ever been. If you dine out as much as I do, you’ve probably noticed calorie counts and nutritional information...
How’s your brand doing on Instagram? When it comes to marketing effectively on the platform, it’s easier to make mistakes than you might think. If you want to make the most of your Instagram presence, you need to understand your audience. With CoGoBuzz, our...