We live in a mobile world. And like it or not, that world is here to stay. Our lives are run through smartphones and tablets. We work, play, learn, and socialize using these devices. To succeed in 2021 and beyond, your business needs to plan with a mobile approach....
News & Resources
plus marketing tips & trends for restaurants, franchises and entertainment venues
Should Your Restaurant Offer A Subscription Service?
When you think of subscription services, the first thing that comes to mind probably isn’t a restaurant subscription service. Names like Netflix, Amazon Prime, and Spotify usually spring to mind. But there are all kinds of subscriptions spanning many industries, many...
Restaurant Trends: Stocking The Bar In 2021
2021 is nearly here. That means it's time to look ahead toward a new year in the restaurant industry. And a new year means new trends. As to which trends will reign supreme this year? That remains to be seen. But rest assured that with CoGoBuzz, our state-of-the-art...
3 Ways To Earn More Repeat Customers For Your Business
Did you know 80% of profits come from 20% of customers? (CustomerThermometer) For most businesses, it’s simply just how it is: repeat customers are more valuable than new ones. They’re the regulars you’ll see day in and day out. Did you know repeat customers spend a...
How Does Restaurant Marketing To Gen Z Look Heading Into 2021?
Restaurants everywhere need to start paying attention to Gen Z. (That is, if they already haven’t!) Whether or not you think Gen Z is worth worrying about it, consider the following. Gen Z Insights reports that Gen Z is set to account for 40% of all consumers in the...
Affordable Marketing: How To Keep Your Budget Lean
In 2020, marketing on a budget isn’t just a good idea. It can mean the difference between staying open and going out of business. With CoGoBuzz, we’re here to jumpstart your marketing efforts at just a fraction of the cost. When you get started with our service,...
4 Easy Ways To Establish Consistent Communication With Customers In 2020
Communication is key. Whether you’re dealing with friends, coworkers, or even customers, communication is how you manage relationships effectively. And in order to make those relationships flourish, you need to communicate consistently. Brands build customer...
What Restaurants Need To Know As COVID-19 Spikes Again
With a third wave of the pandemic in full swing, lockdowns are an unfortunate reality that many restaurants are inevitably going to face – if they haven’t done so already. As of this publication (reported via Restaurant Business), restaurants in Illinois, Michigan,...
Holiday Email Marketing: What You Need To Know
Heading into the heart of the holiday season, you can be sure customers everywhere will be watching their inboxes for festive promotions and deals. (I know I am!) As your holiday marketing efforts continue, don’t overlook the value email can bring to your efforts....
What To Know About Text Marketing In 2020
If you’re marketing a business, you’re probably investing in a variety of marketing channels. Staples like email, direct mail, social media. Mediums proven time and time again to be effective for promoting your business. But smart businesses are always looking for new...
Now Is The Time To Invest In Off-Premises Dining
Restaurants across the country have had to overhaul their off-premises offerings. If you’re running a restaurant, you know better than most how massive a shift it's been for the entire industry. Entire business models have been disrupted all because of the pandemic....
Restaurant Marketing: Boost Sales With LTOs
Sales starting to slow? You can’t go wrong with a good LTO. Offering a mouthwatering set of limited-time offers can be exactly what your restaurant needs to get its customer base interested. LTOs motivate your customers to eat because they don’t want to miss out. It’s...
How To Develop Your Small Business’s Brand Identity
If you’re in the small business world, your brand identity might not be your biggest priority. You’ve got bigger fish to fry. Like customer service, managing operations, and – of extreme relevance during a pandemic – staying profitable. But branding does matter. It...
Why Word-of-Mouth Marketing Is So Important For Restaurants During COVID-19
Word-of-mouth marketing, or WOM as we like to call it, is one of the most effective ways to promote a restaurant. It’s why we place so much importance on social media and online reviews. When word-of-mouth is working effectively, it can spread like wildfire. We’re far...
Video Marketing: Why Your Business Needs To Embrace It
Video is storming the world of marketing. Wyzowl’s latest report on the state of video marketing found that 85% of businesses are using video as a marketing tool. On top of that, 92% of marketers said that it's an important part of their marketing strategy. With...
Holiday Marketing 2020: How Your Small Business Can Compete
The holiday season of 2020 is finally upon us. As we head into November, your marketing plans for the holidays are surely kicking into gear. But like just about everything else we’ve been doing in our lives since March, those plans are probably looking a little bit...
Why Digital Signage Can Help Your Restaurant Or Bar During COVID-19
As the Covid-19 pandemic continues, restaurants and bars everywhere are constantly at work improving their services and making the customer experience as enjoyable (and safe) as possible. At the end of the day, experience is everything, especially when it comes to...
Marketing Psychology: What You Need To Know
In my experience, understanding psychology is one of the most important things marketers can do to help plan effective campaigns. If you want to sell a product, you need to wrap your head around why a consumer would actively make the choice to purchase. Psychological...