While they’re not quite as talked about these days as millennials or Gen Z, the baby boomers simply cannot be overlooked. Not only for their size as a generation, but also their spending power. Born during the post-World War II baby boom, baby boomer birth years range...
News & Resources
plus marketing tips & trends for restaurants, franchises and entertainment venues
4 Ways To Improve Your Restaurant’s Takeout Services For COVID-19
At this point, I don’t need to spell it out for you. Takeout is bigger than it's ever been. According to a survey from AlixPartners (via FoodService Director), four out of every five customers are now ordering meals for takeout and delivery. More than half of all...
Social Media Marketing: Creating Attention-Grabbing Content
You work hard on your social media posts and content. You want people to pay attention. But that’s not always easy. If you want people to pay attention, you need to understand your audience. With CoGoBuzz, our state-of-the-art service, we’re here to help make that...
3 Easy Ways To Be Less Promotional With Promotions (Social Media, Email, Text, And More!)
We’ve all seen it. Some of us might even be guilty of it. But we all know what it looks like. You're scrolling through your social media feed when you see a post from a brand you follow. Between a funny video your friend posted and an interesting article you’re...
4 Ways Digital Loyalty Programs Can Help Your Restaurant Succeed During COVID-19
As your restaurant continues to navigate the perils of the pandemic, your customers will continue to be the difference between staying open and shutting down. We’ve been talking about it since the opening weeks of the pandemic. Because of coronavirus, customer loyalty...
Authentic Marketing: How To Keep Your Brand More Relatable
Relatable brands are likeable brands. It’s as simple as that. If you want to stay relatable, you need to understand your customers. With CoGoBuzz, we’re here to help make that possible. With our service, you’ll gain access to industry-leading WiFi, SMS, and Email...
3 Reasons Why Your Brand Should Try Cause Marketing
The goal of every business is to make money. We all know that. But that doesn’t mean businesses can’t help make the world a better place along the way. Believe it or not, it’s possible to do both. It’s all made possible through cause marketing. As defined by...
Fall Marketing Ideas For Restaurants During The New Normal
Fall is almost here. With only a few weeks left for summer, it’s time to start making sure your fall marketing plans are in order. But this year’s a little different, as I know we’re all well aware. Planning your fall marketing in 2020 isn’t going to be quite the same...
Affordable Marketing: How Your Business Can Do More With Less
For most businesses right now, keeping costs down is a pretty big priority. If your marketing budget has been slashed, you need to do more with less. That’s where CoGoBuzz comes in. When you get started with CoGoBuzz, you’ll gain access to industry-leading WiFi, SMS,...
What To Know About Gen X Marketing In 2020
Nestled between the baby boomers and millennials lies Generation X. It’s a smaller generation than the ones that surround it, but that doesn’t make it any less relevant to marketers. Especially if they fall within your targeted demographic. Ready for an update on...
As Restaurant Sales Slow, Appeal To Customers And Community To Succeed
As the pandemic continues to persist, restaurant sales are slowly rising. The National Restaurant Association reports that the industry experienced a 5% increase in July from the previous month. While the numbers are headed in the right direction, it’s not ideal. The...
Marketing Strategy: How Data Can Help Your Business Succeed
While marketing often needs creativity to succeed, the best campaigns are driven by data and KPIs. With CogoBuzz, our state-of-the-art digital marketing service, we’ll set you up with the data you need to succeed. Our service leverages advanced WiFi, SMS, and Email...
Here’s What You Need To Know About Loyalty Marketing In 2020
In the midst of the new normal, customer loyalty has become more important than it's ever been. With so much uncertainty, loyal customers will remain the most consistent source of revenue for businesses everywhere. Did you know that you’ve got between 60 and 70%...
Why Safety Needs To Take Priority For Restaurants During COVID-19
The pandemic isn’t slowing down. Which means if your restaurant wants to keep its doors open, adjustments need to put in place. (Hopefully kept in place.) With economic turmoil continuing to affect Americans everywhere, the amount of customers seeking to dine out is...
Social Media: How To Improve Your Marketing Strategy
Whether you’re a novice marketer or a total pro, the broad strokes of social media strategy can seem a bit daunting at times. But here’s the thing. If you want to make social media marketing a whole lot easier, you need to understand your audience. With CoGoBuzz, our...
What Makes A Great Flash Sale? Here’s 3 Rules You Need To Know
Everyone loves a good flash sale. There’s nothing more exciting than the sudden, unexpected opportunity to save money. To purchase something you weren’t expecting to buy five minutes earlier. There’s a thrill to it. It’s a purchase decided on pure impulse. Maybe it’s...
5 Ways Text Marketing Can Help Your Restaurant During COVID-19
As the pandemic continues, communication has proved pivotal for struggling restaurants. With so much uncertainty, restaurants need to rely on their loyal customers. But in order to do so, they need to communicate. And they need to be able to do so quickly. That’s...
Email Marketing: How To Improve Your Next Campaign
Want to ensure your next big email campaign is a hit? Set yourself up with the data you need to execute it correctly. We’re here to help your email marketing efforts succeed with CoGoBuzz, our state-of-the-art digital marketing service. Our service empowers your CRM...