Customer Case Study
Increase in Social Gravity™
Social Gravity: [soh-shuh-l grav-i-tee] noun.
the power of 1 Like/Share/Post that translates to an average view of 300 friends with similar interests, in the same geographic location
Anaya Coffee is a fantastic coffee house, nestled in the Melbourne area. Its owners, Mike and Jenny Anaya, are industrious and hard-working individuals with a creative flare. They began operations in the Melbourne Beach Supermarket in 2012, but quickly realized they needed to move to a higher traffic area. This proved to be a very wise decision. Anaya’s coveted Main Street location lies in the center of Highland Ave, where about 40,000 cars pass by each end every day. However, being in the middle of the street, their traffic exposure is a little more limited.
About 90% of Anaya’s social media presence is on Facebook, with some additional effort on Instagram. They post their artisan breakfast and lunch menus on Facebook every day. Anaya has done a great job on branding, offering coffee mugs, T-shirts, and more. But other than these two primary initiatives, their marketing is fairly limited.
Enter CoGoBuzz. Anaya had approximately 600 followers that had been organically acquired over three years before contacting NConnections. Within 3 months of installation their Facebook audience had grown to almost 1,200 followers. Almost overnight, their Social Gravity jumped dramatically, and the powerful and positive cycle of exposure, awareness, and engagement – leading to more exposure – began.
CoGoBuzz is comprised of four integrated, but standalone tools: CoGoWiFi, CoGoText, CoGoMail & CoGoTV. Our solution integrates these technologies, leverages each one to improve the other, and provides an intuitive dashboard to monitor one, two, or all four tools, with real-time stats. Combined, CoGoBuzz not only makes it easier to like & share, but also compels customers to engage via Social Media.
“We are extremely pleased with Anaya’s success,” says Steve Gould, CEO of NConnections. “The results they’ve experienced are right in line with our other clients. We’ve found that customers want to be heard. They want to follow, provide reviews. However, a few extra steps are usually involved – downloading an app, searching for the establishment, and the many steps in between – tend to be too much effort for the average customer. Too many steps prevent engagement, whether it’s a Follow, Like, Check-in, picture post, or review. Out of the box, you plug in CoGoWiFi and simplify guest engagement to a single button click.”
“But, that’s just the first step,” continues Gould. “The next level of engagement is even more exciting, with the ability to send texts with links to Facebook posts, events, menus and even build your email list – and send emails that encourage customers to subscribe to your CoGoText Loyalty Program. It’s all very exciting when a customer sees the results of such a powerful engagement platform.”