Triggers that initiate real-time text messages & emails. Target specific customers through visit history and profile data filters.
Live Tap List, Draft Spotlight, Featured Cocktails, Event Promotions and Loyalty Program Awareness
Increase awareness for events through SMS, email and automated event triggers. Improve social reach with real-time messages. SMS Keywords & Contests.
In 2018, this franchisee was looking for new technologies at the Florida Restaurant & Lodging Show in Orlando, FL. They stopped by our booth and were up and running with our complete solution and marketing services at all three of their locations within a matter of days. We have been working closely with them ever since and they have been instrumental in the development of our franchise solution.
Customer data collection and segmentation at 3 properties. One dashboard.
Our unique dashboard allows franchisors & franchisees to manage multiple locations with one dashboard. Customers are automatically added to a unique contact list at each location. Visit history is tracked for all locations and aggregated on one customer profile.
We have created campaigns that message all customers, as well as campaigns that are unique to specific locations. Customers also automatically connect to the Guest WiFi and all locations, after their first connection at one location.
Unique triggers are setup at each location and updated regularly to improve social media reach for their respective Facebook/Instagram pages, menus, online ordering and for current events.
Improving customer loyalty with targeted, timely messaging
Promote Loyalty Club Awareness
Live Tap List
New Draft Spotlight
TVs are regularly updated to promote their marketing/campaigns. Screens promote new customers to join their loyalty program. Encourage sales of featured food and beverages with Live Tap Lists and Digital Menu Boards. Promote SMS Keywords. And encourage customers to interact with their Social Media posts.
The campaign featured below was for a chance to win the ultimate tailgate package to a UCF Knights Football game. Campaign services included the following updates:
CogoTV – Custom graphics for TV ad to increase promotion awareness
CogoWiFi – Updated automated greetings to increase promotion awareness
CogoText – Collected Customer Names, Phone Numbers and Email addresses for SMS contest. Automatically added to a segmented customer group for future promotions. Randomly selected and notified contest winner via SMS. Shared Facebook posts via SMS and increased social media engagement by 74%
How to enter: Text an SMS Keyword to the restaurant’s phone number.
Contest promotions: Upon entering the restaurants, customers were sent automated text messages promoting the contest, with a link to a Facebook post about the game. Customers were encouraged to comment on the post, increasing post views and engagement on Facebook. TVs in all 3 restaurant locations were updated with graphics for the event promotion.